About us

Who are we

We are a family of creative people who all believe in making the world every day a little bit more beautiful and happy by sharing our creativity through Balloon Art. By creating Balloon World Adventure we hope to share happiness and inspire the world around us to dream and use their creativity.

About the Creators

Balloon World Adventure, born out of thin air.

Balloon World Adventure is not your regular exhibition. It adds a surprising dimension on the term “immersive”  and sheds a new playful light on creative expression which is not limited to children anymore. Behind its success lies the creative concept of Guido Verhoef and Roy Milo, who found each other not only as professionals with 6 decades of combined experience in the event industry, but as two dreamers with a colourful passion for sharing art and creativity.

All started with a single phone call from Roy, CEO of Art Hub, seasoned in the production of live shows and exhibitions in search of creating something new. As the artistic director of the international percussion band Mayumana he understands the importance of the creative process as much as the organizational side of creating a successful exhibition. On the other side of the line he found Guido, a passionate designer and artistic leader in the creative balloon industry with a shelf full of lifetime achievement awards and World Records.

What followed was an hours long  sharing of dreams and passions between two creative minds who found in each other their mirror imagine.  “Roy’s specialism is fostering collaborations between promoters and artists”. “Combined with his wide experience in creative, business strategic and management on-site it was all I was missing ” Guido explains. “Guido on the other hand has an endless imagination, vast experience and worldwide network in the balloon industry and creates balloon projects all over the world” Roy continues.

“Creating Dreams you can Touch”

“We wanted to create with Balloon World Adventure a unique experience where we built a fantasy world which is as real, as it is a dream world, simply said creating dreams you can touch” Guido explains. “Each person is in the essence a collecting of their dreams and memories. And most often those are connected to travelling, so creating a journey where the visitors can travel around the world and explore for them a new world of air was a logic step”.  “A real adventure starts when you step into the unknown” Roy adds. “The feeling of walking inside an Egyptian pyramid, an ancient Maya temple or a New York diner , and even stamping in each continent your passport which each visitor gets when they arrive is real. It’s not a projection or video you are watching. You are physically there experiencing it”. 

“Celebrating the moment”

“But the deeper layer of the experience is hidden in the fact that each visitor becomes a part of the exhibition” Guido continues.  “The uniqueness of each exhibition is that everything is build by a hundred enthusiastic balloon artists and volunteers from all over the world, making it into a living art piece, created completely with 95% air and the rest 100%  natural rubber that only exists in the now”, “that’s why balloons are the symbol of celebrating the moment”.  And that’s why we have a Balloon Art wall where all visitors can express themselves and write their dreams and thoughts and we have balloon workshops and balloon kits so everybody can grow their creativity. Each visitor becomes a part of the celebration and leaves with a smile” Roy clarifies.

The two partners explain it with the same passion as they had since their first phone call which you can feel and see in every detail in the exhibition and the eyes of the visitors when they step outside, back into the other real world, leaving the dream world behind but an adventure richer.